Michigan Best Western Rebrands as Magnuson Grand Hotel Lakefront Paradise
Michigan Best Western Rebrands as Magnuson Grand Hotel Lakefront Paradise
Paradise, MI (PRWEB UK) 13 December 2011
Magnuson Hotels (http://www.magnusonhotels.com), the world’s largest independent hotel group, announced today the complete rebranding of the Magnuson Grand Hotel Lakefront Paradise. Formerly a Best Western for eleven years, the 41-room luxury hotel seeks to upgrade its local, regional and national market position through its affiliation with the Magnuson Grand Hotels brand designation.
“I didn’t like being forced to make unnecessary changes with high costs by a certain deadline, which is what our previous franchise was doing,” stated General Manager Laurie Winkler. “We are very excited to have control over what is best for our customers.”
Corporate, educational, government and leisure travelers will enjoy the 100% non-smoking Magnuson Grand Hotel Lakefront Paradise and have plenty of activities to choose from. The nearby Tahquamenon Fall State Parks boasts the 2nd largest waterfall east of the Mississippi, and there are dozens of nearby snowmobiling and hiking trails. Just a short drive away is the Whitefish Point Light Station that was established by Congress in 1849 and has continuously operated a life-saving beacon to protect mariners traversing the Great Lakes.
To make traveling even easier, this Paradise, Michigan hotel comes equipped with an indoor heated swimming pool, hot tub, and sauna. Guests will enjoy the sandy beach located right on the hotel grounds plus convenient parking for large trucks and snowmobile trailers.
“Guests will love the variety of activities near the Magnuson Grand Hotel – Lakefront Paradise. We are proud to welcome Ms. Winkler and her staff, and are committed to increasing their property visibility and reservations,” stated Thomas Magnuson, CEO.
As a Magnuson Hotels affiliate, the Magnuson Grand Hotel Lakefront Paradise will receive complete brand representation across North America and the UK, without the costs and requirements of franchise brand affiliation.
Any hotel that rebrands as a Magnuson brand gets instant access to some of the best hotel marketing tools and resources in the industry; as well as complete custom rebranding services at no additional charge. Among other advantages, Magnuson’s hotel inventory connects with a massive global network of 650,000 global GDS travel agents via GDS global distribution system booking channels; Sabre, Amadeus, Travelport, Galileo, Worldspan, Apollo, and beginning January 2012, its own global distribution system, Global Hotel Exchange.
About Magnuson Hotels, the fastest growing hotel chain in history:
In only eight years, Magnuson Hotels has become the world’s largest independent hotel group, representing nearly 2,000 UK and North American hotels with assets in excess of $ 5.5 Billion. One of the top 5 global hotel chains, Magnuson Hotels is the #1 Hotel Company of Inc. Magazine’s 5,000 fastest growing private U.S. companies.
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